2025 Career & Salary Outlook: Marketing and Content Professionals
How does your salary compare to others in a similar role? Are top team members paid what they’re worth? We surveyed over 700 marketers to uncover salary benchmarks by role, gender, generation, and location.
You'll also learn:
- How marketers really use generative AI (and how they feel about it)
- Which training opportunities marketers want today
- How many marketers say they’re actively looking for a new role
Key Highlights
- Outlook for marketing jobs: One in three marketers tell us their company laid off marketing employees in the last 12 months. And many feel pessimistic about the job market: 68% believe finding a job is more challenging than five years ago.
- Marketers like their jobs, but that doesn’t mean they’re staying in place: Most marketers (76%) report being either somewhat or very satisfied in their roles. However, more than 1 in 3 (35%) are actively pursuing or highly interested in finding another job.
- Reskilling ramps up: More than 3 in 4 people surveyed say marketers need to master specialized skills to stay relevant in an AI-disrupted industry, but 58% say their organization’s training program isn’t keeping pace with changes in marketing.
Who should read this report?
Marketers looking for:
- Benchmarks on content and marketing salaries (see the average by role, gender, and generation)
- Recommendations for using AI effectively
- Guidance on which marketing skill sets to develop
Team leaders interested in:
- Understanding the leading ways marketers are using AI
- Steps to support marketers in relevant training
- Solutions for the ways AI integration needs to be defined
Download the report today for more details and analysis on the career opportunities for content marketers.
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